A $40,000-a-year gym membership with a thousand-person waitlist is not a curiosity. It is a signal. Affluent consumers are reallocating how they spend money — permanently — and the built environment is only beginning to catch up.
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A $40,000-a-year gym membership with a thousand-person waitlist is not a curiosity. It is a signal. Affluent consumers are reallocating how they spend money — permanently — and the built environment is only beginning to catch up.